Sarah Ban Breathnach in her book Simple Abundance: A Daybook of Comfort and Joy suggests in July wearing perfume everyday to help bring more harmony to your life.

Trinny & Susannah in their book What Your Clothes Say About You: How To Look Different, Act Different And Feel Different, remind us that perfume goes off after a while and ends up smelling like cat pee.  So have a thorough cleanout of all those half used perfumes from Christmas past and little sample bottles that came free with cosmetic purchases. If they are still good use them to freshen your car, linen drawer etc…

Scent is a very powerful memory trigger. In the morning, after your shower, dab on a little of the perfume you normally wear. Does it make you feel somewhat melancholy, wistful and sad? That may be because it is reminding your subconscious of a time in your past that you were unhappy. Those ghosts must be laid to rest by getting rid of that perfume.

Next is to find a perfume that makes you truly happy. Go around the department store and try many different scents, not on your wrist but on the little paper tester strips that the sales assistants will have hidden under the counter. Don’t be seduced by the packaging, the advertising or the sales pitch. Take the strips away with you and keep sniffing them in turn. The perfumes true scent will develop after about half an hour. The right scent for you is the one that instantly lifts your spirit every time you smell it. Now go back to the shop and try it on your wrists, again wait half an hour for the perfume to react with your body chemistry before you finally decide to lay your money down.

Wear only a little, perfume is a source of delight not a substitute for deodorant.

They recommend trying Blush eau de perfum by Marc Jacobs

In their book Who Do You Want To Be Today: Be Inspired To Dress Differently they talk about the power of scent to help you tap into  different moods. They give the following suggestions to help you bring out your inner:

  • Bombshell (hot & Sassy): Woman by Jean Paul Gaultier
  • Gamine (innocent & childlike): Miss Dior Cherie by Dior
  • Cutting Edge Cool (original & experimental) Truly by Stephen Burlingham
  • Androgyne (girl in boys clothing) Man 2 by Comme Des Garcons
  • Ice Queen (Enigmatic, cool perfection) Channel No 5
  • Avant Garde Eccentric (individual intellectual) Arpege by Lanvin
  •  Diva (sultry & Sexy) Pearls De Lalique by Lalique
  • Sophisticate (assured & stylish) White Jasmine and Mint by Jo Malone
  • Rock Chick (wild & strong) Pure Poison by Dior
  • Minimalist (calm & authoritive) Bois 1920 Vetiver Ambrato by Perfumus Firenze
  • High Maintenance (expensive & slick) Black Orchid by Tom Ford
  • Boho (arty fairy) Daisy by Marc Jacobs

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